Why Now Is the Best Time to Source Turkish Towels from Turkiye Instead of China
Teilen
Changing Trade Policies Are Shaping New Opportunities
As of May 2025, the U.S. government has officially removed the de minimis exemption for goods imported from China, meaning that even items under $800 in value are now subject to significant customs duties—some as high as 145%. This change is having a massive impact on American brands that rely on Chinese suppliers for products like Turkish Towels, ponchos, robes, and beach totes.
In contrast, products imported from Turkey still benefit from standard customs rates (typically around 9–10%) and continue to enjoy the $800 de minimis threshold, allowing low-volume shipments to be imported tax-free. This presents a strategic opportunity for American retailers and wholesalers.
Turkiye: The Ancestral Home of Turkish Towels
Turkey isn’t just another supplier—it’s the birthplace of the Türkisches Strandtuch, or peshtemal, with a heritage of textile craftsmanship spanning centuries. Turkish cotton is globally respected for its softness, durability, and absorbency. Our textiles are certified with OEKO-TEX, ensuring that they are produced without harmful chemicals, with full respect to both human health and environmental sustainability.
From spa-quality towels to stylish beachwear, Turkish producers deliver premium, design-driven products that meet global expectations—and often exceed them.
Early Movers Gain Competitive Advantage
American brands already sourcing from Turkey are now in a great position. Their supply chains are intact, and they can scale up orders faster while others scramble to find new vendors outside China. Lead times are currently 3–4 weeks, but demand is rising quickly—some factories are already booking production slots up to 6 weeks out for summer 2025.
For those previously sourcing from China, the solution is clear: shift to Türkiye, where peshtemal weaving is more than just a business—it’s a cultural legacy. Turkey exports these products to the U.S., Europe, and beyond. The only thing left is for new buyers to connect with reliable Turkish suppliers—and see the quality for themselves.
Why Work with Towel Age?
At Towel Age, we offer both white-label manufacturing with royalty-free patterns, and custom design production tailored to your brand. We also provide sample production, so you can test our craftsmanship before committing to mass production.
If you're planning for the upcoming summer season, act now. With increased global demand and longer lead times on the horizon, early orders mean better pricing, faster delivery, and full control over your inventory.
Let’s make your next collection not just beautiful, but smartly sourced.